In this activity, students will help an accounting firm decide on the best approach for segmenting their B2B market. They will review an excerpt of a management team meeting where they debate various B2B market segmentation approaches.
Sorry, this teaching activity and/or solution is exclusive for GITM Members
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.