Topics
price, customer value, value vs price
Review the activity below or download the PDF student worksheet
- Student Worksheet: Value Pricing-Will You Pay More
- Instructor Solutions (Members Only): Value Pricing: Will You Pay More? = Solutions
Student Discussion Activity
Introduction
Sometimes “value pricing” strategies are based on the assumption that consumers see different value in different situations.
Part A:
- How much would you be willing to pay for a can/glass of Coke at the list of situations/places listed below?
Part B:
- Try to identify why consumers might perceive extra (or less) value in these situations/places.
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How Much Would (PART A) |
Why More/Less (PART B) |
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1 |
At a supermarket
(on shelf, not cold) |
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| 2 |
At a supermarket (in a cooler, cold) |
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3 |
At a convenience store | ||
| 4 |
At McDonalds |
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5 |
At an expensive restaurant | ||
| 6 |
At the movies |
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7 |
At a bar | ||
| 8 |
From a vending machine |
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9 |
At the airport |
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10 |
At the zoo (no access to other shops) |
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