Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

 

Sorry, this teaching activity and/or solution is exclusive for GITM Members

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top