The Power of Free Samples

Consumer Behavior, Member Activities, New Product Process, Products and Brands, Promotion

In this activity, students will explore the strategic use of free samples as a sales promotion tool compared to traditional advertising. They will assess the benefits and risks associated with each approach through a real-world scenario involving a fictional brand launching a new product.

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About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.