The Family Life Cycle (FLC)

Consumer Behavior, Discussion Exercises, Member Activities, Segmentation and Positioning

The student task in this activity is to 'update' the traditional family life cycle, taking into account the modern trends in family structures.

 

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top