Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.
What is the Impact of Macro-Environmental Changes? Review the Teaching Activity
For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.
Identifying Your Competitive Set Review the Teaching Activity
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Making a Marketing Strategy Choice Review the Teaching Activity
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
Should We Broaden Our Product Offering? Review the Teaching Activity
This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.
Choose the Best Strategy Review the Teaching Activity
In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.
What’s the Best Strategy Choice? Review the Teaching Activity
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.
Strategy Focus Review the Teaching Activity