Segment Nicknames and Brand Personas
The task in this activity is to see how much can be determined about the target market consumer by the ‘segment nickname’ it has been given.
Segment Nicknames and Brand Personas Review the Teaching Activity
segmentation
Which Segmentation Base?
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases provided.
Which Segmentation Base? Review the Teaching Activity
Why Use Target Markets
Students need to consider whether a broad marketing approach is suitable or whether this radio station concept would benefit from a more precise target market?
Why Use Target Markets Review the Teaching Activity
Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
Situational Influences and How They Impact Decisions Review the Teaching Activity