Cost Leadership Strategy
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
Cost Leadership Strategy Review the Teaching Activity
retail
Product Management Decisions
Students assume the role of a product manager for frozen pizza. They are faced with several strategic choices for which way to grow the product line and its profits.
Product Management Decisions Review the Teaching Activity
Which Brand Strategy?
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand, and so on.
Which Brand Strategy? Review the Teaching Activity
Do Manufacturers Like Private Labels?
Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.
Do Manufacturers Like Private Labels? Review the Teaching Activity
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy – did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.
Impact of Reduced Staff Empowerment Review the Teaching Activity
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?
Should We Introduce a CRM Program? Review the Teaching Activity
Understanding In-store Influences (Servicescape)
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
Understanding In-store Influences (Servicescape) Review the Teaching Activity
Understanding Situation Influence
The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)
Understanding Situation Influence Review the Teaching Activity
Too Slow to Adapt?
Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.
Too Slow to Adapt? Review the Teaching Activity
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.
A New Environment; Time for a New Strategy? Review the Teaching Activity