retail Archives - Page 2 of 4 - Great Ideas for Teaching Marketing

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
EXCLUSIVE MEMBER ACTIVITY

Impact on Positioning Review the Teaching Activity

When to Buy a Franchise?

Discussion Exercises, Member Activities, New Product Process, Places and Channels, Services/CRM

This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
EXCLUSIVE MEMBER ACTIVITY

When to Buy a Franchise? Review the Teaching Activity

Should You Have Your Own Sales Team?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
EXCLUSIVE MEMBER ACTIVITY

Should You Have Your Own Sales Team? Review the Teaching Activity

Should We Use a Wholesaler?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
EXCLUSIVE MEMBER ACTIVITY

Should We Use a Wholesaler? Review the Teaching Activity

Channel Conflict Challenges

B2B Marketing, Discussion Exercises, Free Activities, Places and Channels

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Channel Conflict Challenges Review the Teaching Activity

Handling Channel Conflict

B2B Marketing, Decisions and Mini-Cases, Member Activities, Places and Channels, Products and Brands, Promotion

When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
EXCLUSIVE MEMBER ACTIVITY

Handling Channel Conflict Review the Teaching Activity

Selecting Distribution Channels

Free Activities, Places and Channels, Review Exercises

Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.

Selecting Distribution Channels Review the Teaching Activity

Converting Logistics to Customer Value

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
EXCLUSIVE MEMBER ACTIVITY

Converting Logistics to Customer Value Review the Teaching Activity

The Value of Logistics in Coke’s Marketing Mix

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
EXCLUSIVE MEMBER ACTIVITY

The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity

Pricing Against Aggressive Competitors

Analysis and Metrics, Decisions and Mini-Cases, Free Activities, Pricing, Role Plays, Strategy and Plans

Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.

Pricing Against Aggressive Competitors Review the Teaching Activity