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Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Analyzing Campaign Results Review the Teaching Activity

Defining the Market Research Problem

Discussion Exercises, Free Activities, Promotion, Research and MIS

This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?

Defining the Market Research Problem Review the Teaching Activity

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