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Converting Logistics to Customer Value

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
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The Value of Logistics in Coke’s Marketing Mix

Discussion Exercises, Member Activities, Places and Channels, Strategy and Plans

In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
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The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity

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