marketing mix Archives - Great Ideas for Teaching Marketing

The Consumer Products Classification Scheme

Discussion Exercises, Free Activities, Products and Brands

In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.

The Consumer Products Classification Scheme Review the Teaching Activity

Consumer Product Classification: Marketing Challenges

Decisions and Mini-Cases, Member Activities, Products and Brands, Role Plays

In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
EXCLUSIVE MEMBER ACTIVITY

Consumer Product Classification: Marketing Challenges Review the Teaching Activity

Marketing Mix Decisions for Shopping Products

Consumer Behavior, Member Activities, Products and Brands

This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.
EXCLUSIVE MEMBER ACTIVITY

Marketing Mix Decisions for Shopping Products Review the Teaching Activity

From Market Segmentation to the Marketing Mix (Fitness Centers)

Member Activities, Segmentation and Positioning, Services/CRM, Strategy and Plans

A discussion exercise where students need to develop a marketing mix for a particular target market – Ideal for explaining the value of market segmentation and target markets.
EXCLUSIVE MEMBER ACTIVITY

From Market Segmentation to the Marketing Mix (Fitness Centers) Review the Teaching Activity

IMC Tools for a Major Campaign

Decisions and Mini-Cases, Free Activities, New Product Process, Promotion, Services/CRM, Strategy and Plans

In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new innovative credit card.

IMC Tools for a Major Campaign Review the Teaching Activity

Which IMC Tools to Use?

Member Activities, New Product Process, Promotion, Review Exercises

For this activity, student need to determine the three most suitable IMC tools for several businesses with differing promotional objectives.

Which IMC Tools to Use? Review the Teaching Activity

Selecting Distribution Channels

Free Activities, Places and Channels, Review Exercises

Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.

Selecting Distribution Channels Review the Teaching Activity

Which Channel Would You Choose?

B2B Marketing, Discussion Exercises, Free Activities, New Product Process, Places and Channels

Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?

Which Channel Would You Choose? Review the Teaching Activity

Competitive Pricing Responses

Member Activities, Pricing, Review Exercises

Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions.
EXCLUSIVE MEMBER ACTIVITY

Competitive Pricing Responses Review the Teaching Activity

Pricing Objectives

Member Activities, Pricing, Review Exercises, Segmentation and Positioning

Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to identify why the firm has adopted their particular pricing approach.

Pricing Objectives Review the Teaching Activity