In this exercise, students work through a customer lifetime value calculation and explain the individual components, ideal for advanced marketing students.
Customer Lifetime Value Calculation (a step-by-step guide) Review the Teaching Activity
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation.
EXCLUSIVE MEMBER ACTIVITY
Interpreting Customer Lifetime Value Review the Teaching Activity
This discussion exercise is an introduction to calculating customer lifetime value, which would be suitable for students of services marketing and metrics – and perhaps some students of advertising/promotion.
Calculating Customer Lifetime Value (Basic Formula) Review the Teaching Activity