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corporate culture

Internal Marketing: Changing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities

For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm’s corporate culture in order to improve its level of marketing orientation.

Internal Marketing: Changing the Corporate Culture Review the Teaching Activity

Impact of Management Values on Strategy

Decisions and Mini-Cases, Free Activities, Marketing Environment, New Product Process, Role Plays, Strategy and Plans

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.

Impact of Management Values on Strategy Review the Teaching Activity

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