Switching Barriers (Customer Retention)

Discussion Exercises, Member Activities, Services/CRM

Customer retention can also be enhanced through the creation of switching barriers, with the task being to review examples to assess the likely satisfaction level of the customer involved.

 

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top