Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.