Should We Introduce a CRM Program?

Decisions and Mini-Cases, Member Activities, Places and Channels, Services/CRM, Strategy and Plans

Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?   

 

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top