Do you have students asking "What area of marketing should I go into?" It's a common question for students nearing the end of their studies. Well, here is the solution - a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences and traits, along with suggested marketing specializations that they should pursue. A great -in-class or take home exercises.
Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.