In this task, students review, discuss, and/or debate mini ethical and social dilemmas relating to common marketing practices. Great for in-class discussions and debates, as well as exploring marketing ethical challenges in a practical manner.
More Marketing Ethics Debate Topics Review the Teaching Activity
This video-based activity explores KFC’s innovative response to a 2018 supply chain crisis in the UK, which led to widespread restaurant closures due to a lack of chicken. Instead of opting for a defensive approach, KFC launched the bold “FCK” campaign, a humorous and self-deprecating apology that turned a potential PR disaster into a masterclass in brand recovery. Students will analyze the campaign’s elements, its impact on KFC’s brand image, and lessons in crisis communication.
Classic Case Study: The KFC FCK Campaign Review the Teaching Activity
This activity challenges students to evaluate whether a pet food company should limit its Diversity, Equity, and Inclusion (DEI) efforts to internal operations or actively promote them as part of its brand identity, by considering the potential risks, rewards, and alignment with target market preferences. Students will analyze arguments presented in a manager’s meeting and weigh the pros and cons before making a recommendation.
Is DEI a Brand Management Issue? Review the Teaching Activity
This activity helps students apply the SWOT analysis framework to evaluate internal and external factors affecting a business. Students will use this evaluation to identify strategies for maintaining competitiveness in a changing market. By focusing on a cinema chain’s challenges against streaming services, the activity emphasizes the impact of a changing marketing environment on an established industry.
SWOT Analysis for Movie Cinemas Review the Teaching Activity
In this activity, students work in groups to create tailored fundraising campaigns designed to appeal to one specific donor profile. Each campaign will look to address the unique motivations and behaviors of the market segment while seeking to maximize engagement and, of course, long-term donations. and ongoing support.
Targeting Charity Donation Segments Review the Teaching Activity
This activity provides three variations of Find-a-Word Crosswords. As you can guess by the name, these games are a mix of find-a-word puzzles and traditional crosswords. They are ideal for reinforcing key marketing definitions, while building teams, and having a bit of fun while learning.
Find-a-Word Crossword Review the Teaching Activity
This debate activity explores whether a humorous anti-drink-driving campaign can lead to meaningful behavior change or if it primarily generates attention. Students will review the case study and a focus group discussion to understand differing perspectives before forming groups to debate the topic. It is a variation of another teaching activity of Using Humor Appeals for a Social Marketing Cause.
Debate: Using Humor Appeals for Behavioral Change Review the Teaching Activity
This activity examines a hypothetical drink driving campaign that sought to use humor to create awareness and modify behavior, rather than using a traditional fear appeal associated with anti drink and drive messaging. Your students will evaluate the campaign’s likely effectiveness and the ethical considerations of using a humor appeal for a serious social change message.
Using Humor Appeals for a Social Marketing Cause Review the Teaching Activity
This activity helps students understand the differences between push and pull marketing strategies, including how each approach targets intermediaries or consumers. Students will analyze scenarios and identify tactics, allowing them to determine when and how to use these strategies effectively in real-world marketing contexts.
Push versus Pull Marketing Strategies Review the Teaching Activity
This is a mini case study of brand repositioning using Jaguar’s 2024 strategy. It is a shorter version of the full case study also on this website, Students will analyze their promotional video and their overall rebranding and repositioning strategy. Therefore, this mini case is more suitable for an in-class discussion task, especially around brand and positioning topics.
Jaguar Rebranding Mini Case Study Review the Teaching Activity