Topics
definitions, key marketing concepts, team-building, game, puzzle
Review the activity below or download the PDF student worksheet
- Student Worksheet: Mini Challenging Marketing Connections Puzzle Game
- Instructor Solutions (Members Only): Mini Challenging Marketing Connections Puzzle Game = Solutions (This is the main solution to the full puzzle, but also provides the solution to these mini puzzles.)
Teaching Note
Please note that this activity provides FOUR mini variations of the Challenging Marketing Connections Puzzle Game on Great Ideas. The main puzzle consists of 80 words or terms related to marketing – however, that might be too much for some student cohorts, so I have split that one puzzle into four mini connection puzzles.
This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way.
This teaching activity provides students with 20 sets of four marketing terms, concepts, steps and/or tools that are connected. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.
NOTE: All four puzzle games assume a knowledge of Marketing 101/Marketing Principles.
Student Discussion Activity
Instructions
Below there are FOUR sets of tables of 20 words or terms related to marketing. They have been jumbled into alphabetic order for you.
In these 20 words, there are 5 interrelated sets of four words/terms in each puzzle that are logically connected from a marketing perspective – such as: product, price, place, promotion.
Your task is to find all 5 related sets in each puzzle – good luck…
Mini Puzzle 1
|
Niche |
Handling Objections | Convenience | Disconfirmation |
|
Perceived Performance |
Humor | Segmented | Prospecting |
|
Rational |
Mass | Fear |
Unsought |
| Shopping | Expectations | Customer Satisfaction |
Specialty |
| Presentation | Closing | One-to-One |
Emotional |
Mini Puzzle 2
|
Market Penetration |
Variability | Product Development | Value-Based |
|
Affordability |
Percentage of Sales | Competitive | Free Samples |
|
Diversification |
Cost-Plus | Competitive Parity |
Intangibility |
| Inseparability | Psychological | Perishability |
Objective and Task |
| Point of Purchase Displays | Coupons | Market Development |
Discounts |
Mini Puzzle 3
|
Action |
Motivation | Attention | Market Testing |
|
Late Majority |
Innovators | Culture | Social Class |
|
Subculture |
Interest | Concept Development |
Desire |
| Commercialization | Learning and Memory | Attitudes |
Early Adopters |
| Reference Groups | Perception | Laggards |
Idea Generation |
Mini Puzzle 4
Please note that in this last mini puzzle, there are 4 words/terms left over, which can be rearranged into a key learning point for all marketers.
|
Positioning |
Competitive Rivalry | Targeting | Promoters |
|
Detractors |
Post-Purchase Evaluation | Compete | Problem Recognition |
|
On Price |
Threat of New Entrants | Threat of Substitutes |
Marketing Mix Development |
| Evaluation of Alternatives | Information Search | Never |
Passives |
| Bargaining Power of Suppliers | Alone | Willingness to Recommend |
Segmentation |
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