Topics
analysis, Excel tools, mapping, SWOT, customer journey map
Lots of Free Tools Available
Across the Great Ideas for Teaching Marketing website there are many different free tools and templates for your students to use – both for activities and for help with their assignments.
They are also handy teaching tools, ideal for helping students understand and apply various marketing concepts and approaches to analysis and strategy.
In this article, you will find all the free tools in the one place – which is designed to be both handy, as well as a reminder of all the great free stuff available.
List of the Free Marketing Tools
Here is the list of free tools available – and underneath the list you will find a download link, plus an instructional how-to-use video.
- Customer Journey Map Template
- GE-McKinsey Multi-Factor Excel Template
- Excel SWOT Maker Template
- PESTLE Analysis Tool
- Gantt Chart Excel Template
- BCG Matrix Maker Excel Template
- Cluster Analysis Excel Template
- Perceptual Maps Maker Template
- Multi-Attribute Model Excel Template
- Product Life Cycle (PLC) Excel Template
- Run Cross-tabs Excel Template
- Make any Matrix Template for Excel
- ATAR Forecasting Model Excel Template
- Template for Calculating Market Shares
- Customer Lifetime Value Excel Template
- Make a Bubble Chart in Excel
- Base Sim Game
Customer Journey Map Template
- Download the free template here… customer-journey-map-maker
- And please see this related activity… Creating Customer Journey Maps (Student Tool and Tasks)
GE-McKinsey Multi-Factor Excel Template
- Download the free GE matrix Excel template here: free_download_attractiveness_strength_matrix_2020
- And please see this related activity… GE-McKinsey Multi-Factor Excel Template (Teaching Ideas)
Excel SWOT Maker Template
- The free Excel SWOT Maker template is available for download here… free-SWOT-maker-Excel-template-2020]
- And please see this related activity… SWOT Analysis (Free Tool)
PESTLE Analysis Tool
- Here is the free Excel tool for making Pestle Analysis… free-PESTLE-maker-Excel-template
- And please see this related activity… PESTLE Analysis Tool
Gantt Chart Excel Template
- Download the Gantt Chart Excel Template here: Gantt Chart Excel Template-2022
- And please see this related activity… Using Gantt Charts: Teaching Tips
BCG Matrix Maker Excel Template
- Download the free BCG matrix template: BCG_matrix_Excel_template
- And please see this related activity… Using the BCG Matrix
Cluster Analysis Excel Template
- Here is the free download of the Excel cluster analysis template: cluster-analysis-marketing-free-template-zip-file
- Note: It is a zip file as the template contains a macro, which runs by simply clicking a button (no spreadsheet skills are required)
- And please see this related activity… Fun Approach to Cluster Analysis
Perceptual Maps Maker Template
- Here is the free download of the Excel perceptual map template: Perceptual Map Template
- And please see this related activity… Creating and Interpreting a Perceptual Map
Buy the unprotected template. If you are not a Great Ideas member, you can buy an unprotected version of this mapping template to enable you to edit and refine the template
Multi-Attribute Model Excel Template
- Download the multi-attribute attitude model Excel template: multi-attribute-attitude-model
- And please see this related activity… Reviewing a Multi-Attribute Model
Note: No video available.
Product Life Cycle (PLC) Excel Template
- Free PLC Maker Excel Template: plc-template-free-download
- And please see this related activity… Product Life Cycle (PLC) Excel Template
Run Cross-tabs Excel Template
- Download the template here… cross tab and count data 2020
- And please see this related activity… Run Cross-tabs in Excel (Free Template Tool)
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Make any Matrix Template for Excel
- Download the free matrix marker here… free_download_make_a_matrix_template_2020_v2
ATAR Forecasting Model Excel Template
- Free download of the ATAR forecasting model… ATAR-model-2021
Template for Calculating Market Shares
- Download the market share and price premium template here… market-share-template
- And please see this related activity… Using Market Share Information
Note: No video available.
Customer Lifetime Value Excel Template
- Click here to download the free CLV template… free-clv-template-download
- And please see this related activity… Customer Lifetime Value Calculation (a step-by-step guide)
Make a Bubble Chart in Excel
- Click here to download the template… create_a_bubble_chart
Base Sim Game
- Click here to download the free sim game… positioning-game-updated-2020
Related Activities
- Creating Customer Journey Maps (Student Tool and Tasks)
- How to Develop a Segment Profile
- Understanding the Product/Market Growth Matrix
- Using Gantt Charts: Teaching Tips
- Using the BCG Matrix
- SWOT analysis
- PESTLE Analysis Tool
- PESTLE Analysis: What Goes Where?
- Using PESTLE and SWOT Analysis for McDonalds
- Reviewing a Multi-Attribute Model
- Constructing Perceptual Maps
- Creating and Interpreting a Perceptual Map
- Creating the Product Life Cycle Curve
- Plotting on the Product Life Cycle
- Marketing Financial Forecasts
- Reviewing Product Launch Results
- Justifying Marketing with CLV
- Customer Lifetime Value Calculation (a step-by-step guide)
- Base Sim Game: How to Play Guide
- Base Marketing Sim Game (Lecturer Information)