Is Shrinkflation a Good Approach to Pricing? - Great Ideas for Teaching Marketing

In this activity, students consider the tactic of shrinkflation as a suitable and ethical approach to managing price increases. A short news video helps provide several good examples.

Sorry, this teaching activity and/or solution is exclusive for GITM Members

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.