Generating New Product Ideas and Concepts

Member Activities, New Product Process, Review Exercises

Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.

 

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top