Do Tag-Lines Eventually Wear Out?

Case Study, Consumer Behavior, Discussion Exercises, Member Activities, Products and Brands, Promotion, Segmentation and Positioning

In this activity students will consider the value of a brand (Specsavers) utilizing a long-term tag-line. While tag-lines are often helpful for communicating positioning and guiding IMC campaigns, they may need to be refreshed at times to keep the brand modern and adaptive.

 

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