Do Manufacturers Like Private Labels?

B2B Marketing, Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Products and Brands

Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.

 

Sorry, this teaching activity and/or solution is exclusive for GITM Members

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.

Scroll to Top