Classic Case Study: Pepsi Next (Mini Case Version)

Decisions and Mini-Cases, Member Activities, New Product Process, Products and Brands, Segmentation and Positioning, video

This mini case study is a shortened version of the full Pepsi Next case study (also on Great Ideas). This shorter version lends itself to in-class review and discussion, while still maintaining the key elements - and videos - of the longer case study.

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About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.