Students play the role of marketing consultants to a candy manufacturer named "Sweet Tech", who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
If you are already a GITM Member, then please Log In below to access this activity and solution.
If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 200 plus free teaching activities available on Great Ideas for Teaching Marketing.