Interactive Consumer Behavior Quiz


Quiz Instructions

  • There are 20 multiple choice questions to complete on consumer behavior. Each page contains five questions. Click ‘Next’ to go to the next page.
  • There is only one correct answer per question. Toggle the button to the right.
  • IMPORTANT: You only have one chance to choose. Once you make your selection, your answer is locked in and you cannot change it.
  • Correct responses will be immediately marked with a green box, and incorrect ones will be marked with a red box.
  • Your total score will be shown at the end of the quiz, out of 20, with all questions being of equal value.

Scroll down for questions and good luck… 


#1. What is the middle social class in a three social class structure?

#2. Sometimes only one factor is used to determine social class, which is?

#3. For adopter categories, what % of consumers are “innovators”?

#4. What decision rule is used when a consumer chooses based on their MOST important attribute only?

#5. Psychographics primarily considers a consumer’s?

Finish

Results

Well done – you passed the quiz – looks like you know your consumer behavior!!!

You didn’t quite score 50% in the quiz – looks like you need to brush up on your consumer behavior knowledge.

 

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