Base Sim Game: How to Play Guide
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Base Sim Game: How to Play Guide Review the Teaching Activity
Strategy and Plans
Base Marketing Sim Game (Lecturer Information)
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
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New Coke Case Study Video
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity
Real Burger World (RBW) Case Study
RBW was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.
Real Burger World (RBW) Case Study Review the Teaching Activity
McDonald’s Food Throughout the World
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
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McDonald’s Food Throughout the World Review the Teaching Activity
The Original Perceptual Map for the iPhone
The original perceptual map for the iPhone, as presented by Steve Jobs at the 2007 iPhone launch, is presented for student discussion, in terms of strategy, positioning, and innovation.
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Apple’s Initial Phone Strategic Alliance
This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.
Apple’s Initial Phone Strategic Alliance Review the Teaching Activity
Apple and Core Competencies
In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy
Apple and Core Competencies Review the Teaching Activity
Understanding Mission Statements
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm’s marketing strategy.
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Understanding Mission Statements Review the Teaching Activity
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
What are Core Competencies? Review the Teaching Activity