In this activity, students review a video on the rise and fall of Toys R Us and identify the key marketing environmental factors that they failed to adapt to.
Toys R Us Bankruptcy: Marketing Environmental Factors Review the Teaching Activity
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
SWOT Analysis (Free Tool) Review the Teaching Activity
Return on marketing investment (ROMI) is a commonly used marketing metric in the business world. But addressing this metric from a straight formula/calculation approach can be a little dull. So here is a fun activity that can be a great way of introducing the concept of ROMI.
Return on Marketing Investment Game Review the Teaching Activity
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
EXCLUSIVE ACTIVITY FOR MEMBERS
Advanced Positioning Simulation Game Review the Teaching Activity
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is to increase overall profitability of this music festival event, while ensuring the foundation of a logical marketing strategy.
EXCLUSIVE MEMBER ACTIVITY
Financially-driven Marketing Strategy Review the Teaching Activity
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications.
EXCLUSIVE MEMBER ACTIVITY
From Situational Analysis to Marketing Strategy Review the Teaching Activity
This page has some guidance for instructors on which marketing concepts will be highlighted by playing the Sim Games in class. This is helpful for reinforcing concepts after the game/s is concluded.
Discussion and Teaching Ideas for the Sim Games Review the Teaching Activity
This page contains detailed instructions on how to play the Base Sim Game, which is designed for students of marketing, strategy, and business.
Base Sim Game: How to Play Guide Review the Teaching Activity
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough to enable discussion of numerous marketing concepts.
Base Marketing Sim Game (Lecturer Information) Review the Teaching Activity
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity