Building a strong brand is fundamental to long-term marketing success. But what happens when these efforts are too successful and the brand name becomes generic? In this activity, students explore the benefits and risks of a potentially generic brand name.
EXCLUSIVE ACTIVITY FOR MEMBERS
Lost Generic Brand Names Review the Teaching Activity
In this activity, students review the common question of what is the different between strategy and tactics. The task requires them to classify a series of goals, and strategy and tactics correctly.
EXCLUSIVE ACTIVITY FOR MEMBERS
Difference Between Strategy and Tactics Review the Teaching Activity
In this activity, students examine the opportunities and challenges of repositioning by reviewing the rise, fall, and then rise again of the cruising industry.
EXCLUSIVE ACTIVITY FOR MEMBERS
Repositioning the Cruise Ship Industry Review the Teaching Activity
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level goals like sales revenue and profit.
EXCLUSIVE ACTIVITY FOR MEMBERS
What Should Be Our Marketing Target? Review the Teaching Activity
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A helpful task for students’ understanding of the multiple goals of most marketing actions.
EXCLUSIVE ACTIVITY FOR MEMBERS
What Marketing or Financial Objective? Review the Teaching Activity
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market.
EXCLUSIVE ACTIVITY FOR MEMBERS
Target Market Assessment Review the Teaching Activity
In this case study, students look at a successful implementation of a CRM program and how it was able to transform the success of a credit union.
EXCLUSIVE MEMBER ACTIVITY
Implementing a CRM Program Review the Teaching Activity
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity