Students play the role of marketing consultants to a candy manufacturer named “Sweet Tech”, who needs strategic marketing advice on setting priorities for their growth plans. The activity is based around the product/market matrix.
Choosing the Best Growth Strategy Review the Teaching Activity
This is a classic marketing case study from 2009. It was a major repositioning campaign for Domino’s Pizza (in the USA market) entitled “Pizza Turnaround”. It is based around two short videos.
Classic Case Study: Domino’s Turnaround Repositioning Review the Teaching Activity
A local fitness center has constructed a marketing plan. Unfortunately, it is not very well designed and has numerous problems. The task of your students is to identify at least 15 problems with the plan. A great exercise in understanding the role and purpose and structure of the marketing plan.
What’s Wrong with the Marketing Plan? Review the Teaching Activity
Your students take the role of a brand manager of a successful frozen-food brand. But it is in the maturity phase of the PLC and needs to pursue other growth options. Students evaluate five potential new lines and line extensions to help guide the brand forward.
Which Line of New Products Should We Pursue? Review the Teaching Activity
In this activity, students review seven market segments for a company looking to launch a dinner cruise in a town that has a sizable local population and a steady stream of tourists. Their task is to identify the best market segment to become the target market, based upon their characteristics, profitability, and long-term viability.
Pick the Best Target Market Review the Teaching Activity
Students explore positioning and the importance of differentiation by reviewing 10 competing restaurants in the same geographic market. Each restaurant has a unique positioning and students need to evaluate which ones will be more successful, as well as identifying an opportunity for a player in the market.
The Importance of Differentiation Review the Teaching Activity
An easy-to-play Excel-based game designed around customer value, needs analysis, target markets, competition, and profit management. Great game to teach the fundamentals of marketing. Instructional videos included.
Customer Value Game Review the Teaching Activity
This activity is a variation of the Marketing Ethics Game (also available of Great Ideas). But instead of a game, students review, discuss, and debate the 10 ethical and social dilemmas. In this situations, students will need to trade-off profits for ethical behavior, the customer experience, and staff satisfaction. Great for in-class discussions and debates.
Marketing Ethics Debate Topics Review the Teaching Activity
This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: Scoring system updated in 2024.
Marketing Ethics Game Review the Teaching Activity
In 2023, the Burger King chain announced that they were closing around 400 of their stores in the USA. They are reducing underperforming restaurants – but are these closures a good idea from a marketing brand perspective? Let’s find out in this activity.
Burger King Closing Stores: A Good Idea? Review the Teaching Activity