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Strategy and Plans

Which Marketing Orientation is Best?

Decisions and Mini-Cases, Introductory Concepts, Member Activities, Strategy and Plans

In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students’ task is to determine which marketing orientation/philosophy they should adopt.

Which Marketing Orientation is Best? Review the Teaching Activity

Understanding Marketing Orientation

Free Activities, Introductory Concepts, Review Exercises, Strategy and Plans

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Understanding Marketing Orientation Review the Teaching Activity

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