Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Assessing the Corporate Culture Review the Teaching Activity
Strategy and Plans
What’s the Best Marketing Strategy?
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?
What’s the Best Marketing Strategy? Review the Teaching Activity
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Making a Marketing Strategy Choice Review the Teaching Activity
Benefits of Strategic Alliances
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
Benefits of Strategic Alliances Review the Teaching Activity
Should We Broaden Our Product Offering?
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
Should We Broaden Our Product Offering? Review the Teaching Activity
Choose the Best Strategy
This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.
Choose the Best Strategy Review the Teaching Activity
What’s the Best Strategy Choice?
In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.
What’s the Best Strategy Choice? Review the Teaching Activity
Using the BCG Matrix
In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.
Using the BCG Matrix Review the Teaching Activity
Using the Product/Market Growth Matrix
The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).
Using the Product/Market Growth Matrix Review the Teaching Activity
Developing a Strategy and a Marketing Mix
In this activity, students develop an appropriate retail design and connected marketing mix for a potential new restaurant. Multiple thought-starters are provided for students.
Developing a Strategy and a Marketing Mix Review the Teaching Activity