For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.
Identifying Your Competitive Set Review the Teaching Activity
The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.
Impact of Management Values on Strategy Review the Teaching Activity
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Assessing the Corporate Culture Review the Teaching Activity
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?
What’s the Best Marketing Strategy? Review the Teaching Activity
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Making a Marketing Strategy Choice Review the Teaching Activity
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
Benefits of Strategic Alliances Review the Teaching Activity
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
Should We Broaden Our Product Offering? Review the Teaching Activity
This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.
Choose the Best Strategy Review the Teaching Activity
In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.
What’s the Best Strategy Choice? Review the Teaching Activity
In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.
Using the BCG Matrix Review the Teaching Activity