Strategy and Plans Archives - Page 12 of 15 - Great Ideas for Teaching Marketing

CRM’s Mutual Benefits

Discussion Exercises, Member Activities, Services/CRM, Strategy and Plans

Assuming that students are the owner of a restaurant, they need to identify the three main benefits that the firm would receive from implementing a CRM program.

CRM’s Mutual Benefits Review the Teaching Activity

Poor Target Market or Poor Positioning?

Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Research and MIS, Segmentation and Positioning, Strategy and Plans

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

Choosing a Target Market (Smart Phones)

Discussion Exercises, Free Activities, Segmentation and Positioning, Strategy and Plans

The task is to identify the most attractive segment to select as a target market, based on customer needs, segment size, growth and profit margin.

Choosing a Target Market (Smart Phones) Review the Teaching Activity

Adapting to Socio-Cultural Trends

Consumer Behavior, Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.

Adapting to Socio-Cultural Trends Review the Teaching Activity

From Research to Strategy

Analysis and Metrics, B2B Marketing, Discussion Exercises, Free Activities, Research and MIS, Role Plays, Strategy and Plans

In this mini case study, students need to outline a top-level marketing strategy that will help guide a B2B firm to achieve their financial goals.

From Research to Strategy Review the Teaching Activity

Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Using Market Research Results Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Adapting to a New Environment

Decisions and Mini-Cases, Free Activities, Marketing Environment, Strategy and Plans

For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.

Adapting to a New Environment Review the Teaching Activity