This activity is centered on Bud Light’s Superbowl TV ad in 2025. This ad signaled a return to their traditional brand image and target market, following the consumer backlash they received in 2023 for straying too far away from their established brand positioning and loyal customer base.
Bud Light Returns to their Traditional Positioning Review the Teaching Activity
In this mini case study, students explore the strategic challenges facing Starbucks, including its drift away from its core brand identity and its “third place” experience. Due to its expansion and diverse product offerings, Starbucks strengths have transformed into potential weaknesses. Students will review how operational inefficiencies, market pressures, and changing consumer behaviors have impacted the brand, and assess whether the proposed strategic changes will be effective. NOTE: This activity can also be run as a video case study, with an optional detailed video to show students.
Addressing the Challenges Facing Starbucks Review the Teaching Activity
This activity challenges students to reorganize a mixed-up SWOT analysis for the hypothetical snack brand, Crunchy Delights. Each SWOT category contains 5 correct items and 5 misplaced items that should be in other boxes in the matrix. Students need to review the SWOT and identify the correct placements and relocate the incorrect ones. Designed as a fun activity for students to better understand the SWOT matrix and its components.
SWOT Analysis Unscramble Challenge Review the Teaching Activity
In this activity, students will explore the concept of demarketing and its application to managing overtourism in popular destinations. Students will analyze real-world examples of strategies used by governments, tourism boards, and local communities to limit tourist numbers and their impacts.
Using Demarketing for Overtourism Review the Teaching Activity
In this activity, students will analyze four distinct market segments identified by an insurance firm and develop a tailored 7Ps marketing mix to appeal to one of these segments. Each segment has unique characteristics based on a matrix with two axes: active vs. passive insurance seekers and price vs. non-price sensitivity. You can choose to assign segments to groups or let students choose one or more segment to target.
Crafting a Targeted Marketing Mix for Segments Review the Teaching Activity
In this task, students review, discuss, and/or debate mini ethical and social dilemmas relating to common marketing practices. Great for in-class discussions and debates, as well as exploring marketing ethical challenges in a practical manner.
More Marketing Ethics Debate Topics Review the Teaching Activity
This activity challenges students to evaluate whether a pet food company should limit its Diversity, Equity, and Inclusion (DEI) efforts to internal operations or actively promote them as part of its brand identity, by considering the potential risks, rewards, and alignment with target market preferences. Students will analyze arguments presented in a manager’s meeting and weigh the pros and cons before making a recommendation.
Is DEI a Brand Management Issue? Review the Teaching Activity
This activity helps students apply the SWOT analysis framework to evaluate internal and external factors affecting a business. Students will use this evaluation to identify strategies for maintaining competitiveness in a changing market. By focusing on a cinema chain’s challenges against streaming services, the activity emphasizes the impact of a changing marketing environment on an established industry.
SWOT Analysis for Movie Cinemas Review the Teaching Activity
This is a mini case study of brand repositioning using Jaguar’s 2024 strategy. It is a shorter version of the full case study also on this website, Students will analyze their promotional video and their overall rebranding and repositioning strategy. Therefore, this mini case is more suitable for an in-class discussion task, especially around brand and positioning topics.
Jaguar Rebranding Mini Case Study Review the Teaching Activity
This activity focuses on evaluating and selecting loyalty strategies for a small regional bank. The bank faces significant challenges in retaining high-value customers due to competition from larger banks and digital-first services. A list of 20 loyalty strategies are outlined for students. Students need to assess these strategies based on criteria like cost, feasibility, and impact, using a scoring model to recommend the most effective approaches for enhancing customer retention and differentiation in a competitive market.
Designing a Loyalty Strategy for a Bank Review the Teaching Activity