Strategy and Plans Archives - Great Ideas for Teaching Marketing

Marketing Ethics Game: Version 2

Ethics, Games and Quizzes, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

This is a points-based game built around 10 ethical and social dilemmas (trade-offs). In each round, students need to make a strategic decision that will add/remove points for profits, customer satisfaction, staff satisfaction, and ethical behavior. But what is more important to your students – profit maximization or running a well-balanced business? Designed as a game to make ethical decisions fun, enjoyable, and more real-world based. Note: This is an updated version of the existing Marketing Ethics Decision Game.

Marketing Ethics Game: Version 2 Review the Teaching Activity

The Evolution of Marketing Eras

Introductory Concepts, Member Activities, Strategy and Plans

Students will review the evolution of marketing over time and perhaps answer why there are different perceptions of ‘what is marketing?’ across various organizations. A good introduction to the array of the marketing eras.

The Evolution of Marketing Eras Review the Teaching Activity

Emerging Marketing Eras

Digital Marketing, Ethics, Introductory Concepts, Marketing Environment, Member Activities, Services/CRM, Strategy and Plans

In this exercise, students go beyond the traditional marketing orientations and explore the emerging eras of experience, digital, relationships, and sustainability and ethics. A helpful activity for students to see where the field of marketing is heading.

Emerging Marketing Eras Review the Teaching Activity

Matching Positioning and Target Market Needs

Member Activities, Places and Channels, Segmentation and Positioning, Strategy and Plans

This is a great exercise for connecting target market needs and positioning. Students are presented with profiles of 5 consumer segments and the positioning of 9 competing supermarkets. Helpful activity for connecting the STP dots.

Matching Positioning and Target Market Needs Review the Teaching Activity

Key Challenges of New Products

Discussion Exercises, Free Activities, Marketing Environment, New Product Process, Products and Brands, Strategy and Plans

This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.

Key Challenges of New Products Review the Teaching Activity

New Product Evaluation Challenges

Discussion Exercises, Member Activities, New Product Process, Research and MIS, Strategy and Plans

In this task, students construct a new product evaluation scoring model and then assess a number of new product opportunities to determine whether the firm should go ahead and develop and launch the product. Great discussion exercise to understand the role of new product selection and prioritizing.

New Product Evaluation Challenges Review the Teaching Activity

Industry Analysis Using Porter’s Five Forces Model

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

In this task, students use Porter’s Five-forces model to help analyze the fast-food industry in the U.S. They have been provided with key information and data to enable a deeper level of industry analysis.

Industry Analysis Using Porter’s Five Forces Model Review the Teaching Activity

Redesigning the In-store Experience for Toys R Us

Case Study, Marketing Environment, Member Activities, Places and Channels, Strategy and Plans

This activity is a mix of retailing design and customer experience challenges – that is, how could have Toys R Us modified their in-store offering and design for continued success – plus it also reinforces the impact of marketing environment factors and how they can derail a long-term successful strategy.

Redesigning the In-store Experience for Toys R Us Review the Teaching Activity

Are these Legitimate Marketing Claims or Greenwashing?

Discussion Exercises, Ethics, Member Activities, Products and Brands, Promotion, Strategy and Plans

In this task, students review several marketing claims and identify whether the firm is making legitimate claims and is helping the natural environment OR whether they are engaged in greenwashing.

Are these Legitimate Marketing Claims or Greenwashing? Review the Teaching Activity

Should We Expand? Role Play Activity

Decisions and Mini-Cases, Member Activities, Role Plays, Segmentation and Positioning, Strategy and Plans

This role play exercise puts in a meeting scenario for a sustainable clothing company contemplating market expansion. Participants assume key roles within the management team, debating the merits and risks of entering new segments while maintaining the brand’s eco-conscious identity.

Should We Expand? Role Play Activity Review the Teaching Activity