In this activity, students work in groups to create tailored fundraising campaigns designed to appeal to one specific donor profile. Each campaign will look to address the unique motivations and behaviors of the market segment while seeking to maximize engagement and, of course, long-term donations. and ongoing support.
Targeting Charity Donation Segments Review the Teaching Activity
This debate activity explores whether a humorous anti-drink-driving campaign can lead to meaningful behavior change or if it primarily generates attention. Students will review the case study and a focus group discussion to understand differing perspectives before forming groups to debate the topic. It is a variation of another teaching activity of Using Humor Appeals for a Social Marketing Cause.
Debate: Using Humor Appeals for Behavioral Change Review the Teaching Activity
This activity examines a hypothetical drink driving campaign that sought to use humor to create awareness and modify behavior, rather than using a traditional fear appeal associated with anti drink and drive messaging. Your students will evaluate the campaign’s likely effectiveness and the ethical considerations of using a humor appeal for a serious social change message.
Using Humor Appeals for a Social Marketing Cause Review the Teaching Activity
This is a mini case study of brand repositioning using Jaguar’s 2024 strategy. It is a shorter version of the full case study also on this website, Students will analyze their promotional video and their overall rebranding and repositioning strategy. Therefore, this mini case is more suitable for an in-class discussion task, especially around brand and positioning topics.
Jaguar Rebranding Mini Case Study Review the Teaching Activity
In this activity, students will explore profiles representing different types of charity (and social causes and not-for-profit) supporters and donors. These profiles will help them understand the diverse factors that drive charitable behavior, as they highlight each charity supporter’s persona, motivations, and attitudes toward giving. An ideal activity for understanding motivations and consumer behavior in a social marketing context.
The Psychology of Donations Review the Teaching Activity
Students are provided with two debate questions, as well as some for and against points to get them started and thinking about the role and impact of shrinkflation. Debate are often a good method of generating a deeper understanding of a topic. Shrinkflation extends beyond just pricing, to brand management, promotion, ethics, customer trust, and profitability.
The Ethics of Shrinkflation: Debate Ideas Review the Teaching Activity
Students are presented with three scenarios where large brands or industries are expected to be more socially responsible. But is that the essence of marketing? Indeed, do we need to rethink the definition of modern-day marketing? This is a discussion task variation of the debate task of the same name.
Do Firms Have a Social Responsibility? (Discussion Task) Review the Teaching Activity
In this debate exercise, students are faced with three debate situations, in regard to social responsibility. In particular, they address the question of whether large brands need to “do more” than just meet customer needs and make profits? Indeed, has the scope of marketing expanded?
Do Firms Have a Social Responsibility? (Debates) Review the Teaching Activity
Students, as marketing managers for a large hotel chain operating in a major tourist city, have been approached by their CEO to “pick a side” and lobby for a looming social issue of allowing e-scooters to operate in the city.
Who Has the Social Right of Way? Review the Teaching Activity
Students assume the role of a Communications Manager for a local government area, and to select the best communications campaign to persuade residents that a change to smaller waste bins is a positive change for the overall good. An activity that covers social marketing, communications, and perceptions.
Communicating the Social Change Review the Teaching Activity