After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?
Best International Market Entry Option Review the Teaching Activity
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?
Should We Expand Internationally? Review the Teaching Activity
This activity requires students to determine whether McDonald’s McHappy Day is really example of responsible marketing or just another day on their marketing campaign calendar?
Cause Related Marketing Review the Teaching Activity
This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
Developing a Promotional Strategy Review the Teaching Activity
This activity is for local bank who wants to adopt a more modern image. The student task is to choose the best promotional/campaign theme from the list of alternatives to help with the repositioning.
EXCLUSIVE MEMBER ACTIVITY
Choosing a Promotional Message Review the Teaching Activity
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
EXCLUSIVE MEMBER ACTIVITY
Evaluate their Retail Strategy Review the Teaching Activity
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
EXCLUSIVE MEMBER ACTIVITY
Impact on Positioning Review the Teaching Activity
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
EXCLUSIVE MEMBER ACTIVITY
Pricing and Positioning Review the Teaching Activity
Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to identify why the firm has adopted their particular pricing approach.
Pricing Objectives Review the Teaching Activity
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Poor Target Market or Poor Positioning? Review the Teaching Activity