Segmentation and Positioning Archives - Page 10 of 12 - Great Ideas for Teaching Marketing

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
EXCLUSIVE MEMBER ACTIVITY

Impact on Positioning Review the Teaching Activity

Pricing and Positioning

Discussion Exercises, Member Activities, Pricing, Segmentation and Positioning

In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind the firm’s/brand’s positioning, students consider whether these decisions are logical.
EXCLUSIVE MEMBER ACTIVITY

Pricing and Positioning Review the Teaching Activity

Pricing Objectives

Member Activities, Pricing, Review Exercises, Segmentation and Positioning

Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, the task is to identify why the firm has adopted their particular pricing approach.

Pricing Objectives Review the Teaching Activity

Poor Target Market or Poor Positioning?

Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Research and MIS, Segmentation and Positioning, Strategy and Plans

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

Time for a New Positioning Slogan?

Discussion Exercises, Free Activities, Introductory Concepts, Promotion, Segmentation and Positioning

This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?

Time for a New Positioning Slogan? Review the Teaching Activity

Improving Poor Positioning Slogans

Discussion Exercises, Member Activities, Review Exercises, Segmentation and Positioning

Tag lines gone wrong. Students need to review poorly written slogans and see if they can rewrite them more appropriately, while still maintaining their central message.

Improving Poor Positioning Slogans Review the Teaching Activity

How Positioning Slogans Communicate

Discussion Exercises, Member Activities, Products and Brands, Segmentation and Positioning

For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.

How Positioning Slogans Communicate Review the Teaching Activity

Creating a Perceptual Map

Free Activities, Review Exercises, Segmentation and Positioning

A great introductory exercise to understand perceptual maps. This task is to construct perceptual maps, based on the understanding of university subjects.

Creating a Perceptual Map Review the Teaching Activity

Positioning Our New Product

Discussion Exercises, Member Activities, New Product Process, Segmentation and Positioning

In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?

Positioning Our New Product Review the Teaching Activity

Positioning Kid’s Home-delivered Food

Consumer Behavior, Decisions and Mini-Cases, Member Activities, New Product Process, Segmentation and Positioning

For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.

Positioning Kid’s Home-delivered Food Review the Teaching Activity