This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning
Poor Target Market or Poor Positioning? Review the Teaching Activity
This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?
Time for a New Positioning Slogan? Review the Teaching Activity
Tag lines gone wrong. Students need to review poorly written slogans and see if they can rewrite them more appropriately, while still maintaining their central message.
Improving Poor Positioning Slogans Review the Teaching Activity
For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.
How Positioning Slogans Communicate Review the Teaching Activity
A great introductory exercise to understand perceptual maps. This task is to construct perceptual maps, based on the understanding of university subjects.
Creating a Perceptual Map Review the Teaching Activity
In this exercise, students are presented with alternative positioning slogans for a smart phone firm – which one would they choose and why?
Positioning Our New Product Review the Teaching Activity
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.
Positioning Kid’s Home-delivered Food Review the Teaching Activity
For this activity, students need to determine whether the law firm will need to modify its marketing mix as they pursue another target market.
New Target Market = New Marketing Mix? Review the Teaching Activity
The student task is to evaluate whether the proposed target market for a new luxury service is the best approach.
Is this Target Market Viable? Review the Teaching Activity
The task is to outline a marketing mix for a holiday that would best suit different market segments.
Meeting Target Market Needs Review the Teaching Activity