New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to develop and launch New Coke.
New Coke Case Study (Part 2) Review the Teaching Activity
Role Plays
New Coke Case Study Videos
These are a collection of YouTube videos that support the two New Coke case studies on this site.
New Coke Case Study Videos Review the Teaching Activity
Direct Mail vs Digital Marketing
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
EXCLUSIVE MEMBER ACTIVITY
Direct Mail vs Digital Marketing Review the Teaching Activity
Should We Expand Internationally?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?
Should We Expand Internationally? Review the Teaching Activity
The Value of Loyalty Programs
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
EXCLUSIVE MEMBER ACTIVITY
The Value of Loyalty Programs Review the Teaching Activity
Pricing Against Aggressive Competitors
Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.
Pricing Against Aggressive Competitors Review the Teaching Activity
Price Penetration or Price Skimming?
This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.
EXCLUSIVE MEMBER ACTIVITY
Price Penetration or Price Skimming? Review the Teaching Activity
Improving the New Product Process
In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
Improving the New Product Process Review the Teaching Activity
Making a Joint Business Decision
This group task is to reach a decision through consensus (by role-playing members of a firm’s executive management team). To complicate the decision, the three alternatives ‘benefit’ different functional departments.
Making a Joint Business Decision Review the Teaching Activity
Household Decision Making Roles
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
Household Decision Making Roles Review the Teaching Activity