This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
Developing a Promotional Strategy Review the Teaching Activity
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY
Managing Salespeople Review the Teaching Activity
In this exercise, students need to calculate the total salary/incentive paid to salespeople (across different payment structures) and then determine which structure has the best approach for the firm’s marketing goals.
EXCLUSIVE MEMBER ACTIVITY
Salespeople Incentive Schemes Review the Teaching Activity
As implied by their business title, a sales manager is responsible for achieving targeted sales through the effective management of a sales team. In this activity, students identify what tasks that a sales manager actually does.
What is the Role of a Sales Manager? Review the Teaching Activity
The task is to identify what particular things would you do/learn in order to be ready as a salesperson and to “hit the road” in a few week’s time.
What is the Role of a Salesperson? Review the Teaching Activity
This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of positive and negative attributes are provided in the worksheet to enable simple, fast and valuable easy discussion in the classroom.
Your Perception of a Salesperson Review the Teaching Activity
In this task, students are introduced to the concept of return on marketing by looking at the profitability of an email direct mail campaign.
EXCLUSIVE MEMBER ACTIVITY
Evaluating Direct Marketing Results Review the Teaching Activity
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal?
EXCLUSIVE MEMBER ACTIVITY
Selecting Sponsorship Partners Review the Teaching Activity
In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for two different firms, with differing promotional objectives.
Using Trade Promotions Review the Teaching Activity
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
EXCLUSIVE MEMBER ACTIVITY
The Value of Loyalty Programs Review the Teaching Activity