In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been reintroduced into the market in the UK. The video provides a good overview of the launch campaign.
Wispa Chocolate Bar Relaunch Review the Teaching Activity
In this video-based mini-case, students will review the repositioning efforts of Coca-Cola in Australia with their energy drink branded “Mother Energy”.
Coke Repositions their Energy Drink (Video Case) Review the Teaching Activity
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.
EXCLUSIVE MEMBER ACTIVITY
Standard Website Metrics Review the Teaching Activity
Students are presented with the top-level key results of a few websites that have invested in Google advertising. The task is to determine how well they have performed and whether they should continue to use search engine ads.
EXCLUSIVE MEMBER ACTIVITY
Return on Google Advertising Review the Teaching Activity
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand’s performance and see what the survey results have revealed.
EXCLUSIVE MEMBER ACTIVITY
Awareness and Advertising Recall Review the Teaching Activity
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on, brand equity. It’s more than just promotion!
EXCLUSIVE MEMBER ACTIVITY
Benefits of Brand Building Review the Teaching Activity
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face?
EXCLUSIVE MEMBER ACTIVITY
Product Line Extension Challenge Review the Teaching Activity
A travel agency, with more than 100 outlets throughout the country, is considering using either traditional direct mail and/or a digital marketing campaign, however, they cannot agree on which IMC tools to use.
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Direct Mail vs Digital Marketing Review the Teaching Activity
This activity requires students to determine whether McDonald’s McHappy Day is really example of responsible marketing or just another day on their marketing campaign calendar?
Cause Related Marketing Review the Teaching Activity
This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
EXCLUSIVE MEMBER ACTIVITY
Is this High-Pressure Selling? Review the Teaching Activity