This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix of a sales promotion and a product line extension.
Pringles Chips WTF (Sales Promotion Campaign) Review the Teaching Activity
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.
KFC Zinger Launch (with video) Review the Teaching Activity
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity
Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?
KFC Edible Nail Polish: Brand Extension (Updated) Review the Teaching Activity
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.
IMC Tools: 360 Marketing Review the Teaching Activity
This task is based on an excerpt from a study on Millennials (Gen Y) – and their view of marketing communication from banks – so how can we reach them?
Communicating to Gen Y Review the Teaching Activity
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit with positioning because of the use of an sexual appeal in the campaign.
Sexual Advertising Appeal: Fit with Brand? Review the Teaching Activity
This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.
Ethical Advertising? Tommy Hilfiger Brand Launch Review the Teaching Activity
Is it ethical that McDonald’s uses sponsorships in order to create positive view of the company by doing good things in the community and for local groups?
McDonald’s Sponsorships Review the Teaching Activity
In this activity, marketing students will evaluate a few press and billboard ads to determine whether the messaging is clear and effective.
EXCLUSIVE MEMBER ACTIVITY
Evaluating Advertising Messages Review the Teaching Activity