Which Learning Theory?
In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
Which Learning Theory? Review the Teaching Activity
Promotion
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
Using Motivation Theories
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
Using Motivation Theories Review the Teaching Activity
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.
Analyzing Campaign Results Review the Teaching Activity
Defining the Market Research Problem
This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?
Defining the Market Research Problem Review the Teaching Activity