This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
EXCLUSIVE ACTIVITY FOR MEMBERS
Expert-level Marketing Sim Game Review the Teaching Activity
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management, and marketing financials.
EXCLUSIVE ACTIVITY FOR MEMBERS
Advanced Positioning Simulation Game Review the Teaching Activity
Here is a free Excel PLC tool that you can provide to students, ideal for in-class activities, assignments, or homework tasks.
Product Life Cycle (PLC) Excel Template Review the Teaching Activity
Given the continued level of interest in the “new” Coke 1985 product replacement, this is a video-based student activity based upon the market factors leading up to the decision.
New Coke Case Study Video Review the Teaching Activity
Do your students agree with KFC’s decision to extend their brand into chicken flavored nail polish? Why/why not?
KFC Edible Nail Polish: Brand Extension (Updated) Review the Teaching Activity
The student activity is based around a video for a brand of healthy drinks called “neuro”. The video shows the brand being promoted using a variety of promotional tools.
IMC Tools: 360 Marketing Review the Teaching Activity
In this marketing exercise, the students will gain an understanding of the complexity of consumer attitudes by reviewing the output of a multi-attribute attitude model.
EXCLUSIVE MEMBER ACTIVITY
Monitoring Consumer Attitudes Review the Teaching Activity
This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.
Most Valuable Global Brands: 2015 vs 2021 Review the Teaching Activity
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
EXCLUSIVE MEMBER ACTIVITY
Using the Five Product Level Model Review the Teaching Activity
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
The Consumer Products Classification Scheme Review the Teaching Activity