For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
Creating the Product Life Cycle Curve Review the Teaching Activity
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
EXCLUSIVE MEMBER ACTIVITY
Plotting on the Product Life Cycle Review the Teaching Activity
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in the price-competitive and mature pizza market.
EXCLUSIVE ACTIVITY FOR MEMBERS
Success in Entering a Competitive and Mature Market Review the Teaching Activity
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Product Mix MCQ Revision VIDEO Review the Teaching Activity
In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.
Does Product Augmentation Matter? Review the Teaching Activity
In this task, students will analyze the design of an everyday food product and dissect it into its three product levels. They will also identify how the consumer derives benefits from various product features.
Identifying Benefits and Features Review the Teaching Activity
In this task, students download and use the free customer journey map (CJM) Excel template to develop CJM’s for different personas.
Creating Customer Journey Maps (Student Tool and Tasks) Review the Teaching Activity
In this activity, students are presented with consumer perception data, along with an easy-to-use Excel perceptual mapping tool, to determine the relative positioning of competing brands
Reviewing Perceptual Maps Review the Teaching Activity
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
EXCLUSIVE MEMBER ACTIVITY
Brand Management Challenge Review the Teaching Activity