Components of Brand Value
In this activity, students explore what makes up a strong brand and how a brand is developed – getting beyond simple brand awareness.
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Components of Brand Value Review the Teaching Activity
Products and Brands
What are Product Attributes?
This is simple activity for students to differentiate types of product attributes – that is, a product feature, function or benefit?
What are Product Attributes? Review the Teaching Activity
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
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Protect the Brand or Grow the Profit? Review the Teaching Activity
Creating the Product Life Cycle Curve
For this activity, students map out the PLC from start to finish, using information about fax machines, as these products have now passed into their late decline stage.
Creating the Product Life Cycle Curve Review the Teaching Activity
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages of the PLC. This is a relatively simple activity, but is designed for them to get the core concept of how product categories fit into the stages and how they evolve over time.
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Plotting on the Product Life Cycle Review the Teaching Activity
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
Success in Entering a Competitive and Mature Market
In this case study, students review Crust Pizza, an up-market take-away pizza chain that was able to successfully compete in the price-competitive and mature pizza market.
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Success in Entering a Competitive and Mature Market Review the Teaching Activity
Product Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRODUCT MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Product Mix MCQ Revision VIDEO Review the Teaching Activity
Does Product Augmentation Matter?
In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.
Does Product Augmentation Matter? Review the Teaching Activity
Identifying Benefits and Features
In this task, students will analyze the design of an everyday food product and dissect it into its three product levels. They will also identify how the consumer derives benefits from various product features.
Identifying Benefits and Features Review the Teaching Activity