This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Price Mix MCQ Revision VIDEO Review the Teaching Activity
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
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Brand Management Challenge Review the Teaching Activity
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
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Expert-level Marketing Sim Game Review the Teaching Activity
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
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Using Market Concentration (Market Shares) Review the Teaching Activity
In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.
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Using Market Share Information Review the Teaching Activity
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park.
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Pricing Strategy and Ethics Review the Teaching Activity
In this mini-case, students review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?
J.C. Penney’s Cost-cutting Transformation Review the Teaching Activity
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with different outcomes. In this simple example, students assess the impact of allocating fixed costs to its products profitability.
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Allocating Fixed Costs (Product Profitability) Review the Teaching Activity