Places and Channels Archives - Page 5 of 5 - Great Ideas for Teaching Marketing

Should We Introduce a CRM Program?

Decisions and Mini-Cases, Member Activities, Places and Channels, Services/CRM, Strategy and Plans

Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?

Should We Introduce a CRM Program? Review the Teaching Activity

Poor Target Market or Poor Positioning?

Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Research and MIS, Segmentation and Positioning, Strategy and Plans

This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student task is to evaluate whether they adequately identified a viable target market and also to evaluate the appropriateness of their positioning

Poor Target Market or Poor Positioning? Review the Teaching Activity

Understanding In-store Influences (Servicescape)

Consumer Behavior, Free Activities, Places and Channels, Review Exercises, Services/CRM

The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.

Understanding In-store Influences (Servicescape) Review the Teaching Activity

Understanding Situation Influence

Consumer Behavior, Free Activities, Places and Channels, Review Exercises

The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)

Understanding Situation Influence Review the Teaching Activity

Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity

Change in Retailer Relationships: Good or Bad?

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Change in Retailer Relationships: Good or Bad? Review the Teaching Activity

Assessing the Impact of Environmental Change

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Research and MIS

The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.

Assessing the Impact of Environmental Change Review the Teaching Activity