Places and Channels Archives - Page 3 of 5 - Great Ideas for Teaching Marketing

To Grow or Not? – Using Franchising

B2B Marketing, Member Activities, Places and Channels, Strategy and Plans

This brief case for a car manufacturer, explores possible expansion through franchising methods.
EXCLUSIVE MEMBER ACTIVITY

To Grow or Not? – Using Franchising Review the Teaching Activity

Staff Bonuses and Internal Marketing

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Services/CRM

For this exercise, which is based on Sports Direct (a major UK sports retailer) and the impact of its attractive staff bonus on sales, profitability, and marketing results.
EXCLUSIVE MEMBER ACTIVITY

Staff Bonuses and Internal Marketing Review the Teaching Activity

J.C. Penney’s Cost-cutting Transformation

Case Study, Discussion Exercises, Free Activities, News item, Places and Channels, Pricing

In this mini-case, students review the efforts of the J.C. Penney department store to more efficiently compete on price, primarily underpinned by a cost-cutting program. But is this the best approach?

J.C. Penney’s Cost-cutting Transformation Review the Teaching Activity

From Bricks and Mortar to Online Retailing

Digital Marketing, Discussion Exercises, Free Activities, Marketing Environment, News item, Places and Channels

In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.

From Bricks and Mortar to Online Retailing Review the Teaching Activity

Are These Good Growth Results?

Analysis and Metrics, Member Activities, Places and Channels, Research and MIS, Strategy and Plans

This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant increase in franchised stores/outlets, so are the results as good as they appear?
EXCLUSIVE MEMBER ACTIVITY

Are These Good Growth Results? Review the Teaching Activity

Franchisor and Franchisee Relationships

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
EXCLUSIVE MEMBER ACTIVITY

Franchisor and Franchisee Relationships Review the Teaching Activity

Evaluate their Retail Strategy

Decisions and Mini-Cases, Member Activities, Places and Channels, Segmentation and Positioning, Services/CRM, Strategy and Plans

This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
EXCLUSIVE MEMBER ACTIVITY

Evaluate their Retail Strategy Review the Teaching Activity

Designing the Retail Strategy

Decisions and Mini-Cases, Free Activities, Places and Channels, Services/CRM, Strategy and Plans

The student task is to determine a strategy for a fruit and vegetable store, to ensure its continued success. A number of potential ideas have been listed to get students going a littler deeper.

Designing the Retail Strategy Review the Teaching Activity

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
EXCLUSIVE MEMBER ACTIVITY

Impact on Positioning Review the Teaching Activity

When to Buy a Franchise?

Discussion Exercises, Member Activities, New Product Process, Places and Channels, Services/CRM

This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
EXCLUSIVE MEMBER ACTIVITY

When to Buy a Franchise? Review the Teaching Activity